Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBPUB402A Mapping and Delivery Guide
Develop public relations campaigns
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBPUB402A - Develop public relations campaigns |
---|---|---|---|
Description | This unit describes the performance outcomes, skills and knowledge required to develop and conduct a public relations campaign, to evaluate its effectiveness and to present the findings to stakeholders.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to individuals in entry level or junior public relations roles who are required to develop public relations campaigns. As such they would undertake the majority of work in creating and implementing the campaign with advice from more senior public relations specialists in their organisation. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
||
Prerequisites/co-requisites | |||
Competency Field | Business Development - Public Relations |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
---|---|---|---|---|---|---|---|---|
Elements of Competency | Performance Criteria | |||||||
Element: Research public relations campaigns |
| |||||||
Element: Prepare to implement public relations campaigns |
| |||||||
Element: Implement public relations campaigns |
| |||||||
Element: Review and evaluate public relations programs |
|